Re-Inc is a lifestyle brand built to challenge the status quo. Founded by USWNT members Christen Press, Tobin Heath, Megan Rapinoe and Meghan Klingenberg, they are growing global community of change makers bound by a fervor for progress and equity.
Our team helped them propel their mission forward with a grass roots campaign for gender equity in sports that launched at the 2023 Women’s World Cup. #MoveTowardsEqual is a rallying cry - while progress has been image towards equal pay in US Soccer, there is infinite work left to be done in all sports across the world. The below campaign was made pro bono from all participants and launched organically on @re-inc social.
SOCIAL FILM (2023)
#MoveTowardsEqual
We also created an AR filter for Instagram, where fans could show support for their home team and gender pay equity at the same time.
Executive Creative Director: Chelsea O’Brien Kauth
Creative Director: Caroline DiGiulio
Art Director: Emma Wells
Copywriter: Taylor Petersen
Motion Designer / AR Filter Creator: Ben Chelouche
Editorial: Chris Champeau
Agency: The Woo