“Dijon gravy should never be served out of a mere boat...”

No. Rather, it deserves a much grander vessel. It deserves a Gravy Yacht. What started as a fun idea for a Thanksgiving Facebook post (remember those days of writing 30 days of social in advance?!) escalated into designing, 3D modeling and manufacturing hundreds of porcelain Gravy Yachts, and giving them away to lucky members of Grey Poupon’s exclusive Facebook club, The Society of Good Taste. For the record, it really works. I dock mine on the table every Thanksgiving.

2013 Cannes Bronze Integrated Lion, 2013 One Show Interactive Pencil, Shortlist, 2013 London International Awards, Shortlist

SPOOF INFOMERCIAL (2013)

CASE STUDY (2013)

ORIGINAL 3D MODEL

Sr. Copywriter: Chelsea O’Brien
Sr. Art Director: Mary Dauterman
ACD/CW: Dafna Garber
ACD/AD: Mike Kohlbecker
Creative Director: Robin Fitzgerald
ECD: Jason Gaboriau
Agency: CP+B LA