"...a better love story than Twilight."
When A.1. told us they wanted to take “Steak Sauce" off their label, we knew it was a big deal. For decades A.1. and steak were synonymous. To inform the world of this epic breakup, we told our story on the biggest public platform for relationships around in 2015: Facebook. We made this entirely in house at CP+B for about $15k, and to this day its one of my favorite portfolio pieces of all time. I learned recently they teach it in ad school now, and felt so proud (…and really old).
2015 Facebook Awards, Silver, 2015 iab MIXX Awards, Silver, 2015 Hermes Award, Platinum, 2015 NY Festival, Finalist, 2015 Shorty Awards, Shortlist
FILM (2015)
Sr. Copywriter: Chelsea O'Brien
Sr. Art Director: Mary Dauterman
ACDs: Dafna Garber and Mike Kohlbecker
CD: Robin Fitzgerald
ECD: Jason Gaboriau
Editor/After Effects: Adam Nix (Plus Productions)
Agency: CP+B LA