We all know the world is on fire, y’all. We hit that 1.5 degree Celcius mark this year, nearly a decade before the initial prediction. A few years back, I was proud to work on a digital experience for Google that helped Americans understand in tangible terms how making small changes to their water, power and food use could help reduce carbon emissions. Google partnered with California Academy of Sciences to create this interactive tool we named Your Plan, Your Planet.
Our team worked closely with our production partner, Media.Monks to envision the full experience, from determining the proper metrics (i.e. can people visualize a hot tub of water?) to writing simple tips for consumes that that would feel achievable. Below are some screengrabs, but for a more interactive experience, check out the full digital experience.
DIGITAL EXPERIENCE (2018)
Executive Creative Director: Matt Murphy
ACD/Art Director: Ami Lewis
ACD/Copywriter: Chelsea O’Brien (Kauth)
Production Company: Media.Monks
Agency: 72andSunny