This project started as a brief for a promo code for $50 off your Airbnb stay when you checkout with PayPal. We turned it into something much bigger. Meet Halfway is a tool that calculates the halfway point between friends and loved ones all over the world, and then serves up nearby Airbnbs, encouraging people to get back to face-to-face interaction, and meet up in real life. I am proud to have taken my first major creative leadership role in this project, overseeing the execution of the microsite and television.
2016 Cannes Bronze Cyber Lion, 2016 Shorty Award Winner
CASE STUDY (2016)
TV SPOT (2016)
Web Production: Media Monks
Digital Producer: Chris Lockett
Director: Will Mayer (B-Reel)
Broadcast Producer: Autumn Hines
Associate Creative Director: Chelsea O’Brien (Kauth)
Art Director: Albert Breitweiser
Copywriter: Joshua Hacohen
UX/Design: Alain Emile
ECD: Robin Fitzgerald
Agency: CP+ LA