There is a place, a far away place….where nothing is at is seems. A land where the sugar cane fields sway, and the magical creatures spend their lives turning that beautiful sugar cane into a magical liquid….the black gold. And that black gold? That’s what creates Don Papa Rum.

We created this animated brand film with a hand-painted quality as a love song to the Philippines and the magical island of Negros. We all know Caribbean rum, but once you try the distinct flavor of rum from the Phillippines, you’ll never turn back.

This client was a part of an experiemental studio we created at Omelet called Assembly, where small, start-up brands could access top caliber strategy, creative & production for an affordable rate, done in a streamlined, time-boxed fashion.

BRAND FILM (2022)

GCD / Writer: Chelsea O’Brien Kauth
Creative Director / AD: Florian Bodet
Animation Studio: Point Flottant (Portugal)
Producer: Erica Hara
Agency: Omelet