(Figuratively speaking. Please don’t make me do cardio.)
Hey there, I’m Chelsea. Most recently, as Executive Creative Director at the Woo, I spent the past year repositioning the agency, shaping their mission, vision and narrative. It was a massive undertaking and something totally new for me and I loved every minute of it. I also overhauled their entire creative process (and TBH their entire agency process) to create better, more effective work for existing clients, as well as bringing on new clients and growing the creative department with smart, culture-minded talent who could help level up the quality and craft of our product.
Prior to that, I served as a GCD/Partner at Omelet. So I guess you can say I have a thing for small indie shops. There, I ushered in the relationship with YouTube, and also worked on brands including Netflix, Walmart and Princess Cruises. My final year there, we were “between” CCOs, which gave me the hair-brained idea that I could lead a creative shop in the first place because, well, I guess I was already doing it.
I built a good chunk of my career as a writer at CP+B LA, where I created an award show for the animated GIF, was recognized as one of the most Creative Women in Advertising, and helped win the PayPal and Hulu accounts. My work has been recognized by Cannes, One Show, and The Webby Awards. In 2016, I was named one of the industry's “Next Creative Leaders" by the 3% Conference and One Show.
When not at work, I serve as the National Marketing Director for the non-profit organization, Women For WineSense, which is dedicated to supporting women in the wine industry by hosting approachable, educational tasting events. I love wine and wine education so much that it is my side sport. My greatest endorsement comes from Steph Curry, who once during a VO session said “You're really good at this. Like, this is unreal", to which I replied, “Thanks, you're really good at basketball".
Experience
Freelance Consultant
ECD / Writer
Sept 2023-Present
The Woo
Executive Creative Director
July 2022-Sept 2023
Omelet
Group Creative Director / Partner
Nov 2018-July 2022
72andSunny
Creative on Google
Apr-Oct 2018
CP+B LA
Copywriter —> Creative Director
2012-2018
David&Goliath
Jr. Copywriter
Account Coordinator
2009-2012
Education
Emerson College, 2005-2009
Bachelor of Science, Marketing Communications: Advertising and Public Relations
Upright Citizens Brigade, 2014
Improv 101 and 201
UCLA, 2015 - 2017
Wine Education & Management Certificate
Awards & Press
Thought Leadership (aka talking about myself)
2021 Podcast Interview on “Confessions of a Creative Director”
2019 Muse By Clio Article on my biggest ad failure
Career Awards
3% Conference + One Show's "Next Creative Leaders", 2016
Business Insider's Most Creative Women In Advertising, 2014
Campaign Awards
2020 Campaign US Power of Purpose Award - City of LA, Louder Than Guns
2017 Midas Gold Award - Charles Schwab
2017 New York Festivals Shortlist - PayPal is New Money
2016 Cannes Bronze Cyber Lion - PayPal Meet Halfway
2016 Shorty Award Winner - PayPal Meet Halfway
2015 Communication Arts Interactive Annual Winner - GIFYS
2015 New York Festival Award Finalist - A.1.
2015 Facebook Awards, Silver - A.1.
2015 Shorty Awards, Shortlist - A.1.
2015 Hermes Award, Platinum - A.1.
2015 iab MIXX Awards Silver - A.1.
2014 Webby Award, “Weird” - GIFYS
2014 Webby Award, “Events” - GIFYS
2014 FWA Shortlist - GIFYS
2013 Cannes Bronze Integrated Lion - Grey Poupon
2013 One Show Interactive Pencil, Shortlist - Grey Poupon
2013 London International Awards, Shortlist - Grey Poupon