THE FIFTY MILLION

Boys And Girls Clubs of America

Every day, fifty million kids leave school in the United States. And a third of them have absolutely no where to go. No extracurriculars. No parents at home. They're just set free into the world at the stroke of three with nothing more than a 'good luck' pat on the back. If that isn't scary as hell, I don't know what is.

So we turned the three o'clock bell into an alarm, and sounded it across America.

 


Director: Rodrigo Prieto (Little Minx)
Producer: Autumn Hines
Sr. Copywriter: Chelsea O'Brien
Sr. Art Director: Mary Dauterman
ECD: Sue Anderson
CD: Hoj Jomehri